The talk of the town is TikTok, rarely unknown app has now become popular than COVID19.
The analysis of TikTok trends and statistics will answer the basic question of what videos go viral on this App.
Looking to start a new account on TikTok or want to promote your business on this rapidly growing app, I am sure your objective is to gain maximum visibility to your hobbies, skills and business ideas. However, as a new TikTok user, the math is completely against you. You will be competing against a massive pool of 2 billion plus users. Now do the math and see how difficult it is to become popular on TikTok. But as goes the saying, every question has an answer hidden somewhere, we will show you what videos go viral on TikTok and how you too can learn the trends and gain maximum visibility for your video.
TikTok Is New YouTube
Google was pioneer in understanding the potential of video over other media. A picture speaks thousands of words, a video amplifies this statement. It won’t be untrue to say a video speaks millions of words. Looking at the tremendous potential videos can offer, Google’s YouTube became household name from influencers to the world’s leading marketing agencies. Until late 2018 video means YouTube was the prevailing equation.
YouTube has boasted the most active platform where millions of videos were uploaded per second. You search any topic and chances are that you will find hundreds of matching videos on YouTube.
But year 2019 has changed this equation. A new formidable player in the form of TikTok has emerged. Facebook has managed to dent to the popularity of YouTube unto certain extent, but a blow was received with the emergence of TikTok in American market. With the arrival of 2020 everything was shadowed by handful names such as COVID19 (a.k.a. Coronavirus), TikTok and Zoom Video. The names that were remotely unknown in 2019 suddenly have become household names, chat of the town.
But is TikTok really new YouTube. Well the short answer is NO as these are two different products. But given the overlapping strategy (both YouTube and TikTok believe in expressing yourself using camera than words) and growing popularity, YouTube surely has been impacted. When comparing with YouTube and TikTok or TikTok and Facebook videos, one must remember that TikTok allows posting short videos as compared to other media platforms.
Astonishing Statistics Of TikTok – Let’s Churn TikTok Data
Why you need your videos to go viral on TikTok. The secret lies in it’s formidable stats. Below is the list of key points of this rapidly growing app.
- Both in 2019 and 2020, TikTok has been the most downloaded app on iOS and Android platforms. Means top leading app on Apple’s iTune store and Google Play.
- In 2020 alone, the user base has increased by a whopping billion plus users.
- So far the app has been downloaded 2 billion or more times and these numbers are increasing every minute.
- Popular among teenagers and very young adults (you won’t find as active number of teens as on TikTok anywhere else)
- Leading brands, small businesses, modelling industry and ad agencies are aggressively moving to TikTok than any other platform
- TikTok influencers TikTok stars are generating more money than other leading social media platform
- Millions of videos are uploaded daily on TikTok
- Most active app with loyal app users (More than 80% of TikTok users access this app once per day. Such active engagement by users is unprecedented. Even Facebook doesn’t have such strong and loyal user’s base)
What Videos Go Viral On TikTok
Every day brings new surprises. There is as such no rule book as to what will go viral and trending on TikTok. But if you are a avid and frequent TikTok user, you will quickly understand what’s trending on this app. Based on what I saw on TikTok, here are top 11 TikTok niche and segments that are getting maximum views, a key to makes video that will go viral. Maximum views means greater visibility which automatically translates into getting more followers day by day. Math is simple, as you start getting more views, your follower base will start increasing too.
1. Videos With Meaningful Message
2. Political Satire
3. Utter Craziness
4. Frequently Updated Channels And User Accounts
5. Medical And Health Benefits
6. Knowledge Sharing And Knowledge Updating
7. Riots and Geopolitical Unrest
8. Celebrity Videos – videos featuring well known Hollywood personalities
9. Rap Albums
10. Easy To Follow Life Messages
11. DIY Crafts and Life Hacks
We will discuss each TikTok niche and how it has effectively worked for leading TikTok stars in the section below. We know actual proofs speak louder than our message.
Proven Strategy To Gain Followers On TikTok. 10 Effective Ways To Grow Your TikTok Followers
Now you know the top 11 TikTok niche that can maximize your exposure and ability to gain followers. Let’s dive deeper and discuss each of these areas and it’s adoption. By showing proven results, we will be providing you with the optimum strategy that will result in getting followers on TikTok. Our strategy is based on some proven examples that have successfully cashed on these segments. Same strategy will work too when it comes to earning more views, likes or comments on TikTok. Its also a secret recipe of making a video that can go viral.
1. Post Regularly Even As Often As One New Video Every Hour
If you expect your users to stay engaged with your videos, visit your profile atleast once per day, you too need to do your part. Stay as much active as possible on TikTok. By active, I mean to say produce and post new videos daily. A good looking woman in China has successfully used this strategy. Result, from just a good looking woman to now famous model and show host. Let me introduce you to a channel called ‘Chinesetrend”.
Anything from fitness to jaywalk or simple trip to mall, this user has created atleast a dozen accounts to promote her videos. Not all her videos have gone viral and trending.
Search for this good looking face and you will find many videos. This model posts videos almost one per hour. The videos are simple showing her exercise routine, fitness tips or routine workout. As this model has shot to fame, now the videos show her fans, people gathering around her for a quick look or taking selfie.
If you observe her videos, not all videos get millions of views but when you collect these channels together, the total number of views she receives are now in millions. More the videos you post, higher the chances to be seen by users active in different time zones. Over just past few months her channel(s) have grown significantly with users from Asia to America have started following her.
2. Use Hashtags, Off-course The Popular And Trending One
Like Twitter and Instagram, TikTok too uses hashtags. When you click on the search icon the trending and leading hashtags will be displayed. TikTok takes hashtag one step further. The app will show you the number of views per hashtag. This will give you idea about what’s trending or widely searched on TikTok. Some of the videos that have gone viral on TikTok have used popular hashtag to maximize their exposure.
Once you identify a hashtag or hashtag group of your interest, start producing videos in that category. Effectively assign these hashtags to every post for wide audience reach. Anyone looking for the popular hashtag will come across your video and if your video is interesting will earn you many views and followers. Search for video hashtag that is viral or trending before finalizing your own niche.
As you become expert in understanding the trending hashtag, you can adopt similar strategy to promote your brand or channel on other social media platforms such as Twitter or Instagram.
3. Follow The Trend And Sometimes Every Copy The Trends
Copycat videos are popular on TikTok too. Search what’s trending on TikTok. Videos with millions of views will help you understand what users like and want to see on TikTok. However, the phrase “copycat” is broad, it’s not just duplication of videos but goes more into customization. I am not suggesting you to simply create your version of popular TikTok videos but rather understand the content and customize it your own way before publishing it’s copycat version.
Take example of the famous trend started by a nurse. The video that has gone viral begins with a nurse dressed in her professional attire and sitting on the chair. She can be seen holding her high heels in one hand.
In the next frame, she tosses her high heel sandals up in the air and immediately transforms into beautifully dressed up diva ready to rock the night life parties. This trend became quite popular on TikTok with many copycat videos posted in a matter of days. But did all become successful, NO!
Why would the user like to see same themed videos with different characters. Isn’t that boring? In order to make a video that will go viral, use this trend and add your own flavor. It is the customized version of this trend that have become popular. The logic is simple. The trending videos give insight into user’s psychology. Once your apprehend it, just add a small variation and publish on TikTok. The variation or subtle change of flavors keep users engaged to your videos the simply swiping it up and move on to the next video.
4. Promote Popular Products
Another proven strategy to become successful on TikTok is to follow the leader. TikTok videos also contain some brands or products that are widely viewed by audience. If you use these products in your videos, add relevant hashtags any user looking for this product will come across your video.
By mixing products into your videos, your channel will provide a fusion of product features the users wanted to see plus your talent. If users like your video, they will try to explore your channel and if the contents are valuable, you can expect more subscribers and followers for your channel. Another easy and proven method to make videos that will go viral.
5. Create Meaningful Content – Videos That Spread A Message
Started from TikTok signature dance move, this app is now increasing the scope of offerings. Now you can search for MEMES, Jokes, DIY craft and many meaningful content on TikTok.
Understand this growing trends and try to absorb them in your video.
TikTok channel “healthclinic” is dedicated to provide education about human health. Seeing these short but meaningful videos, its popularity is soaring day by day. Within few months after launch, the channel now has 300,000 followers and more than million views.
6. Act Of God And Some Luck
Believe it or not, luck plays important role, but supports only whom that posts videos regularly on TikTok. The key is post videos regularly and if possible almost daily. Some of the videos go viral on this app were result of mere luck.
Bella Porch a.k.a Pov started her TikTok channel to promote her tattooed body. Her videos dressed in military attire or showing full body tattoos didn’t gain any attraction. But suddenly one of her video showing facial expression was liked by many and there began the trend. Now Bella only produces videos that mimics the facial expressions of celebrities and each of her videos are getting multi-million views.
But this success wasn’t easy or came on day one of her TikTok journey. Bella (or Pov) has experimented with different types of videos until she discovered her niche. After discovering what people liked about her and the successful niche, her channel is growing fast in terms of popularity. It was mere luck before Pov discovered her niche and now with tremendous hard work, this channel is quickly rising to the fame of TikTok. This is evident from her channel’s growing video stats.
7. You Must Be A Girl – TikTok Is All About Women
If you are girl/ woman in the age group of 16 to 26, your chances of becoming successful on TikTok are higher than others. Here is how to prove it. Watch 10 to 20 videos on TikTok, go through the comments. Click on user’s profile who have commented on the video. What age group you find. In those 20 videos, more than 75% will be made by woman in her early twenties. Even the users commenting or liking those videos will be from similar gender and age group.
Once you do your math, you will come to know that TikTok is adopted by teenage and young adults compared to any other age group. Within that group, majority of the users and video producers are women. If you fall in that age group, your path to become successful and popular on TikTok is easier than others.
8. Offer Valuable Services
Take the psychology niche which is becoming popular on TikTok. Many lawyers have tried to promote their business but didn’t find much success. The psychologist channels offering insight in mental health are growing popular. After tons of entertainment, your brain needs little relaxation. Or how much time you can watch the TikTok dance steps. Your eyes are constantly looking for a change. This gap is filled by the resourceful videos published in psychology and other useful segments. Some of the videos that have gone viral were focused on offering valuable content to the audience.
As users are exploring TikTok beyond just the dance steps, these niche are getting noticed. Once your niche gains visibility, the views and subs automatically follow. If you are looking to start a brand new TikTok channel, give a thought to offering value to the users. Some tips or lifestyle helps that can attract users to your videos. Easy simple recipe to become successful on TikTok based on current market trends.
12 TikTok Niche Ideas Yet To Be Tapped
Some users have recently started using TikTok as alternative to dating sites. What is common on the leading dating apps such as Tinder, Match.com or eHarmony. Create a short video about your bio and attach to your profile. Can’t you do the same on TikTok, afterall this app is famous for short videos. Videos made in this niche are going viral these days.
2. Lawyers And Attorneys
Many lawyers tried to promote their businesses from car accident to personal injury claims. However this niche is still in its early stage and unless you can offer something quick and meaningful that can be fitted in TikTok’s signature short video format, chances of becoming successful in this niche are difficult.
3. How To Fix The Things
Life hacks and DIY tricks are now popping on TikTok. What use to be YouTube forte is now shifting to TikTok. Videos of how to fix your car or unlock car door with keys saw tremendous success on TikTok. This niche has lots of potential and worth exploring.
4. Sports And Sports Highlights
Sports can be summed up in a matter of few seconds. But many wow moments from a live game can be as big as 10 -20 seconds. When you capture this WOW moment and post on TikTok, consider your job done. ESPN and sports channels have noticed the potential of this niche and already making huge success by exploring it on TikTok.
Few other niche that are either budding or early development stage and carry potential to make the videos go viral are –
5. Acupressure And Massage Therapy
6. Cooking Tips
8. TikTok University a.k.a. #TodayLearned
9. Coupons And Deals
Another way to keep your audience engaged is through messaging or a way to communicate with each other. Take Facebook, the popularity of Facebook lies in its ability to keep the users engaged to share personal updates, life events and know the same from their friends and family. Few users open Facebook to learn the new things or check what’s trending on Facebook. A vast majority of users use Facebook or Twitter as personal messaging app to stay in touch with friends and family. The videos app of viral content, TikTok is new to this area but if merged with Microsoft, soon can become a messaging powerhouse.
11. Market Place
This useful but mostly ignored niche has a huge potential. After entertainment on TikTok when you return back to your regular life, the market place plays important role. We are in constant need of something or the other, whether it’s a used item, collectibles or service. Facebook Market place recently overtook Craigslist for this exact reason.
12. Real Estate Business And Promotion
Posting a short videos about your house listing on TikTok can open up a new stream of opportunity. However, this niche is yet to be tapped given that TikTok is believed mainly to be for teenage and young population. But when you dissect this young user group, there are first time buyers who are interested in buying their first home. With the growing user engagement, TikTok can offer a valuable platform to promote your real estate business or as a seller, show 30 second walk through of your property listing. Video of your listing if go viral, can attract more customers to you.
Can Money Be Made On TikTok
The answer is Yes. TikTok offers business opportunities to everyone from influencers, TikTok stars to small business owners. Let’s focus on US (USA) market for instance.
Sponsored TikTok Ads Help Grow Your Business
Using the newly introduced sponsored video stream, you can promote your market. TikTok offers “Shop” option where users can click on the link that will direct to your website. Products from unique toothbrush to car glow stick are advertised on TikTok and initial response was fabulous. As a small business owner, you know how hard it is to promote your business. Leading platforms such as Google Ads, Twitter Promoted Tweet and Facebook offer the same potential however at higher cost. For instance a hundred dollar ad spend ($100) on these platforms can be evaporated in matter of few hours to days without receiving the expected exposure to your business. On the contrary, TikTok being new to adbusiness allows your promotional videos to appear across all countries. A product made in China can now be promoted to American users and vis-a-versa.
We encourage the small business owners to take advantage of TikTok’s popularity in promoting your business for a fraction of price you would spend on other leading social media platforms. Some of the sponsored videos have gone viral thus bringing windfall and popularity to its promoters.
TikTok Influencers And TikTok Stars
Just like any social media platform, early starters and influencers are earning huge revenue depending on the number of followers and views their each video receive. Some notable names such as Charli D’amelio or Loren Gray were early adopters of TikTok. They have joined and explored this platform when TikTok was relatively new with just few million users. As a pioneer and leader of this app, these TikTok stars are making huge payoff by promoting any product or brand through their account. Reason, video posted by these influencer is guaranteed to go viral and viewed by their millions of followers. Here are few numbers on how much these influencers make from one TikTok post.
Charli D’amelio makes $48,000 per promotional post.
Loren Gray a mere $42000 per post or 42K per video post.
Famous illusionist Zach King charges $41000 per post.
Addison Rae earns small fee of $35000 per video post.
Gil Croes charges $26000 per promotional post.
These influencers are earning big, even sometimes dwarfing the salary of CEOs of big businesses and that too all from their home. In such young age without even collage degree, many aspirants have found a revenue stream in TikTok. Seeing this potential many notable Hollywood and Music industry icons have joined TikTok recently. Will Smith, Selena Gomez, The Rock a.k.a. Dwayne Johnson, Singer Jennifer Lopez, Justin Bieber are now as active on TikTok as on other social media platforms.
Promote Products And Commercials
You post the videos of your hobbies or the special talent you have on TikTok. Now you can use this hobby to make extra bucks. Create videos as you regularly do. Once your video is ready, just add a product or commercial in the corner of your video or as a backdrop. Many marketing agencies are looking for TikTok stars like you to promote their products. With just handful engaged and active users, you can successfully try this promotional strategy and see if it benefits both you and your sponsors. And if you video goes viral, it will benefit your sponsor too.
This small twist in your video production can open up a new revenue stream. Many TikTokers have already adopted this idea. Begin your video by taking a sip of famous drink that you want to promote or wear a T-shirt with picture of product and brand of your sponsors or even place the product in your video easy to be seen and that’s it. Now continue filming your regular video and publish on TikTok. Your fans will enjoy your creation at the same time noticing the product or brand you are highlighting. A win win situation for you and your sponsors.
Hope the article can answer your basic question of what videos go viral on TikTok.
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